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Spark NZ
Brand Identity Refresh
Spark's identity had been adapted and added to by multiple agencies over a number of years. With the development of their new brand platform 'hello tomorrow', it was time to tidy everything up.
Leading this process involving three other stakeholder agencies and multiple client business units was complex, but the resulting simplicity across all of the brand's touch points created a far more cohesive and unified brand world.
Agency
Colenso BBDO
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