The fear of reading aloud and failing is proven to inhibit literacy amongst children. Over the last 4 years, the number of children reading for pleasure has declined by 10%, with home learning resulting in a decrease in practice reading aloud and confidence.
 

A study co-created by Pedigree and The Waltham Petcare Science Institute discovered that having a dog as a listener can improve a child’s sense of confidence, moderate feelings of anxiety, and provide support.

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94% of kids surveyed completed the programme. 88% of kids had an increase in reading confidence. Since launching in New Zealand, Dogphonics is now available worldwide on Amazon and rolling out across North America.