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Steinlager
Brand Campaign

Steinlager has deep roots with its existing drinkers, but it lacked relevance with the next generation – a surprising number of whom didn’t even know Steinlager is a New Zealand beer. It was time for a reset and go back to the beer to remind NZ not only of Steinlager's internationally awarded past, but of its commitment to backing NZ's future champions.

The answer was right there all along, embossed on the bottle. New Zealand’s Finest. A legacy of brewing with the finest ingredients

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COLLABORATORS

Lead Agency

The Tuesday Club

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Nick Worthington -Creative Director

James McHoull - MD

Billy Worthington - Creative

Producer - Nigel Sutton

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Freebird

Dave Brady - Creative Director

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Production Company

Exit Films

Noah Marshall - Director

Declan Cahill - EP​​​​

Luke Kneller - Producer

James Watson - Producer

Tim Mauger - Editor

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Composer

Peter Van Der Fluit

​Photography

Ross Brown

 

​3D Artists

Cream Studios

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​Social Agency

Cornerstore

Client Team

Annemarie Browne

Jeremy Meech

Angela Monroe

Lauren Dyke

Haylie Pardoe

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