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Steinlager
Brand Campaign
Steinlager has deep roots with its existing drinkers, but it lacked relevance with the next generation – a surprising number of whom didn’t even know Steinlager is a New Zealand beer. It was time for a reset and go back to the beer to remind NZ not only of Steinlager's internationally awarded past, but of its commitment to backing NZ's future champions.
The answer was right there all along, embossed on the bottle. New Zealand’s Finest. A legacy of brewing with the finest ingredients










COLLABORATORS
Lead Agency
The Tuesday Club
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Nick Worthington -Creative Director
James McHoull - MD
Billy Worthington - Creative
Producer - Nigel Sutton
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Freebird
Dave Brady - Creative Director
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Production Company
Exit Films
Noah Marshall - Director
Declan Cahill - EP​​​​
Luke Kneller - Producer
James Watson - Producer
Tim Mauger - Editor
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Composer
Peter Van Der Fluit
​Photography
Ross Brown
​3D Artists
Cream Studios
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​Social Agency
Cornerstore
Client Team
Annemarie Browne
Jeremy Meech
Angela Monroe
Lauren Dyke
Haylie Pardoe
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