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Steinlager
Brand Campaign
Steinlager has deep roots with its existing drinkers, but it lacked relevance with the next generation – a surprising number of whom didn’t even know Steinlager is a New Zealand beer. It was time for a reset and go back to the beer to remind NZ not only of Steinlager's internationally awarded past, but of its commitment to backing NZ's future champions.
The answer was right there all along, embossed on the bottle. New Zealand’s Finest. A legacy of brewing with the finest ingredients
COLLABORATORS
Lead Agency
The Tuesday Club
Nick Worthington -Creative Director
James McHoull - MD
Billy Worthington - Creative
Producer - Nigel Sutton
Freebird
Dave Brady - Creative Director
Production Company
Exit Films
Noah Marshall - Director
Declan Cahill - EP
Luke Kneller - Producer
James Watson - Producer
Tim Mauger - Editor
Composer
Peter Van Der Fluit
Photography
Ross Brown
3D Artists
Cream Studios
Social Agency
Cornerstore
Client Team
Annemarie Browne
Jeremy Meech
Angela Monroe
Lauren Dyke
Haylie Pardoe
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