Our first annual report is not an annual report.

 

The brief was to create a future focused document for Geo specialists T+T that elevated the brand and would make people want to pick up and read.

 

So, instead of designing an annual report, we designed a high-end magazine. Instead of statements from the board and senior leadership, there were interviews and opinion pieces. Case studies were presented more like articles. Graphs and charts became infographics, tied to the magazine art direction and grid. The printed magazine had a dps format equivalent to 1920 x 1080px enabling the document to translate directly onto screens.

 

A collaboration with our friends at Dentsu Creative Aotearoa who, along with the T+T team, embraced a new way of presenting a business’ annual achievements to the marketplace.